dig it all revolution

In recent years, there has been a major shift in the wedding and portrait photography industry. Most of you probably know what I am talking about — some call it “photojournalistic” or “lifestyle” photography. But it is a shift from the old school, stiff prom pose photography to a more natural looking, naturally flowing documentation of who you really are and how your wedding day really unfolds. It has taken some time, but this change is happening in the world of wedding videography too. More and more couples are forgoing asking Uncle Joe to video from the balcony and are hiring professional filmmakers to document their day. The final product has the feel of a Hollywood production, not a home movie.

You might remember my friends Matt and Ashley with Dig It All Productions and the story about how we made my promotional video earlier this summer. They are one of a few companies in Birmingham who are leading this new wave of videography. At the end of June, which could also be known as “feels like a million years ago”, I attended the Dig It All Revolution event held at Cobb Lane downtown. Matt and Ashley invited their wedding industry peers to gain an inside perspective on how this new style of videography affects us all. They teamed up with the brilliant Wil and Stephanie of Proper Measures to host an awesome event. Matt filmed parts of the night (see the end of this post), and I just concentrated on the fantastic details. 

As a photographer, it is only natural that I am obsessed with antique cameras. I have a couple of my own (that don’t work), but these were amazing!

I thought it was a super cute idea to have the cameras as centerpieces on each table.

Everything I have seen from Proper Measures has been awesome, and this was no exception. They had a great little movie theater theme, including a real cotton candy machine!

As I non-beer drinker, i couldn’t help but give Matt and Ashley a hard time for not having any bottled water. But I did enjoy a delicious vintage Bubble Up (tasted like Sprite), so all was forgiven…

At the end of the night, Matt gave us a quick run down on exactly what they do. I have worked with them while second-shooting with my friend Camille and have seen firsthand how it all comes to life. Camille actually has a great post on her blog about Dig It All. And you get to see Matt’s high-tech “skydiver” get up that he films in. : )

Like I mentioned up top, Matt filmed portions of the night and made a cute little video with cameos of all of the guests. If you get a chance, check out their blog or Vimeo site to see some of their great work!

Dig It All Revolution | Recap from Dig It All Productions on Vimeo.


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Ashley Thanks for being part of The Revolution and documenting all of the incredible details! (Incredible details were made possible by Proper Measures.) We love being friends with such talented people!September 8, 2010 – 5:21 pm

Jim Phenomenal details! Looks like a fun time.September 8, 2010 – 9:25 am

Matt Wow, it does seem like a million years ago! Time flies. Thanks for such a nice write up about the event. Hopefully we’ll do another one some day soon. The pictures you took look awesome.September 7, 2010 – 12:21 pm

camille yay ashley and matt! and, yay amanda!!September 4, 2010 – 11:08 pm

Deb I may have to steel some of their great ideas! They seem like really nice people.September 4, 2010 – 9:41 pm

katie o. amanda, i have to give you credit. you are always so gracious to show us the behind the scenes of everything you do. many photographers tend to want to keep their skills/secrets to themselves. i am so glad you don’t. i’ve learned tons about photography from simply reading your blog and studying your photos. i swear, if you ever teach a class, i’ll drive to b’ham to be a student.September 4, 2010 – 12:39 pm

Vintage Cameras {Wedding Details} · DIY Weddings | CraftGossip.com […] last but not least, check out Amanda Pair’s blog for gorgeous ways to use vintage cameras as table centerpieces as styled by Proper […]September 27, 2011 – 7:24 pm